In the world of ego, one is rewarded for the energy one gives to something. For instance, if it's easy to be fat, then you are attractive (socially valuable) if you are thin. Thin people are attractive because everybody knows (subconsciously) they make a lot of sacrifices to stay thin, so people say they look good.
Apparently not looking to see the truth is a sacrifice one makes in order to be attractive. If you don't analyze anything, then you carry a great burden, so you are socially valuable.